Engagement & Communications Manager
Engagement & Communications Manager
Code: 3B3 Division: Membership & Community Engagement Division Department: Membership Support & Retention Reports To: Director of Community Engagement & Retention Related Roles: Membership Support Representative, Member Retention Specialist, Community Events Coordinator
Role Summary
The Engagement & Communications Manager oversees all communication channels with Built By DAO members, ensuring that information is shared transparently and effectively. This role manages newsletters, announcements, feedback loops, and member interactions to maintain a high level of satisfaction and engagement. The Engagement & Communications Manager acts as a bridge between members and the organization, fostering trust and promoting participation in community initiatives.
Key Responsibilities
Task Group 1: Communication Strategy
Develop and implement a comprehensive communication strategy tailored to member needs.
Create and manage regular newsletters, announcements, and updates to keep members informed.
Coordinate with other teams to align messaging with organizational goals and initiatives.
Task Group 2: Content Creation and Distribution
Write and edit engaging, clear, and accurate content for communication channels, including newsletters, emails, and social media.
Oversee the design and distribution of communication materials in collaboration with the marketing team.
Maintain a consistent tone and voice that aligns with Built By DAO’s brand and mission.
Task Group 3: Member Feedback and Interaction
Establish and manage feedback loops, such as surveys, forums, and focus groups, to gather member input.
Monitor and respond to member questions and concerns across communication platforms.
Use feedback data to improve communication processes and member satisfaction.
Task Group 4: Reporting and Metrics
Track and analyze engagement metrics, such as email open rates, feedback response rates, and member participation levels.
Prepare reports on communication effectiveness and recommend improvements.
Provide regular updates to leadership on member engagement trends and insights.
Skills and Qualifications
Required Skills
Strong written and verbal communication skills for creating clear and compelling messages.
Organizational skills to manage multiple communication channels and campaigns.
Analytical skills for interpreting feedback and engagement metrics.
Preferred Skills
Experience with email marketing tools (e.g., Mailchimp, Constant Contact).
Familiarity with community management platforms and CRM tools.
Qualifications
Bachelor’s degree in Communications, Marketing, or a related field (or equivalent experience).
Minimum of 3 years of experience in communications, engagement, or a related role.
Certification in communication or engagement strategy (e.g., IABC Certification) is a plus.
Performance Metrics
Member engagement rates for newsletters, announcements, and events.
Feedback response rates and satisfaction scores.
Timeliness and accuracy of communication delivery.
Key Activities
Design communication calendars to ensure timely updates and announcements.
Collaborate with the marketing team to enhance the visual appeal of communication materials.
Conduct regular reviews of communication channels to ensure effectiveness.
Tools and Resources
Email marketing software for newsletters and announcements.
Feedback collection tools, such as survey platforms and community forums.
Analytics tools for tracking communication effectiveness and engagement metrics.
Advancement Path
Promotion to Director of Community Engagement & Retention.
Opportunities to specialize in strategic communications or digital engagement.
Work Environment
Office-based or remote, with a focus on digital communication and member interaction.
Regular collaboration with membership, marketing, and community engagement teams.
Flexible hours to accommodate member inquiries and campaign schedules.
Supplemental Roles
Communications Assistant – 3B3-S1
Summary: The Communications Assistant supports the Engagement & Communications Manager by preparing materials, tracking metrics, and assisting in member interactions. This role provides foundational experience in member communication and engagement.
Key Tasks:
Assist in writing and editing content for newsletters and announcements.
Track engagement metrics and prepare preliminary reports for review.
Respond to routine member inquiries and escalate complex issues as needed.
Skills and Qualifications:
Strong writing and organizational skills.
Familiarity with email marketing tools or a willingness to learn.
Pursuing or holding a degree in Communications, Marketing, or a related field is preferred.
Performance Metrics:
Accuracy and quality of communication materials.
Contribution to improving member engagement metrics.
Feedback from the Engagement & Communications Manager and members.
Advancement Path:
Promotion to Engagement & Communications Manager or Member Retention Specialist.
Opportunities to specialize in content creation or analytics.
Work Environment:
Office-based or remote, with opportunities for direct member interaction.
Additional Information
The Engagement & Communications Manager ensures that Built By DAO members remain informed, connected, and engaged through transparent and effective communication. The Communications Assistant provides essential support, enabling the team to deliver high-quality messaging and enhance member satisfaction.
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