Director of Membership Recruitment
Director of Membership Recruitment
Code: 3L2 Division: Membership & Community Engagement Division Department: Leadership Reports To: Chief Membership & Community Officer (CMCO) Related Roles: Membership Outreach Specialist, Community Events Coordinator
Role Summary
The Director of Membership Recruitment leads all recruitment efforts and outreach strategies to attract new members to Built By DAO. This role develops and executes campaigns, plans events, and collaborates with teams to strengthen the community base. By aligning recruitment initiatives with organizational goals, the Director of Membership Recruitment ensures the sustained growth and diversity of Built By DAO’s membership.
Key Responsibilities
Task Group 1: Recruitment Strategy Development
Design and implement comprehensive recruitment strategies targeting diverse demographics.
Set annual and quarterly recruitment goals in collaboration with the CMCO.
Monitor industry trends and competitor strategies to refine recruitment approaches.
Task Group 2: Campaign Management
Develop marketing campaigns, including digital and grassroots efforts, to attract prospective members.
Collaborate with the marketing team to create recruitment materials, such as brochures, social media content, and promotional videos.
Evaluate the effectiveness of campaigns using data and member feedback to optimize results.
Task Group 3: Event Planning and Execution
Plan and oversee recruitment events, including community forums, networking meetups, and webinars.
Work with the Community Events Coordinator to ensure events align with recruitment goals.
Represent Built By DAO at external events, building relationships and promoting membership opportunities.
Task Group 4: Stakeholder Collaboration
Coordinate with internal teams, such as marketing and onboarding, to create a seamless member acquisition process.
Partner with community leaders and organizations to expand recruitment efforts.
Maintain strong communication with the Membership Outreach Specialist to align strategies and outreach efforts.
Task Group 5: Reporting and Improvement
Track recruitment metrics, including conversion rates and campaign performance.
Provide regular reports to the CMCO on recruitment activities and outcomes.
Identify areas for improvement and implement data-driven changes to strategies and processes.
Skills and Qualifications
Required Skills
Strategic planning and leadership skills to manage large-scale recruitment initiatives.
Strong communication and relationship-building skills for engaging with prospective members and stakeholders.
Analytical skills to evaluate campaign effectiveness and adjust strategies accordingly.
Preferred Skills
Familiarity with CRM tools and analytics platforms for tracking recruitment metrics.
Experience in community organizing or grassroots outreach.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
Minimum of 5 years of experience in membership recruitment, marketing, or a similar role, with at least 2 years in a leadership position.
Certification in recruitment or community engagement (e.g., CRME, IABC) is a plus.
Performance Metrics
Year-over-year growth in membership numbers and diversity.
Conversion rates from outreach campaigns and recruitment events.
Positive feedback from prospective members and community stakeholders.
Key Activities
Design and execute campaigns to meet recruitment goals.
Oversee the production of recruitment materials and ensure consistency in messaging.
Attend and manage recruitment events to build relationships with potential members.
Tools and Resources
CRM systems for tracking member interactions and campaign performance (e.g., Salesforce, HubSpot).
Event management tools for planning and executing recruitment events.
Analytics platforms for monitoring campaign metrics and trends.
Advancement Path
Promotion to Chief Membership & Community Officer (CMCO).
Opportunities to transition into executive roles in marketing, engagement, or community strategy.
Work Environment
Office-based with frequent travel to recruitment events, community forums, and conferences.
Regular collaboration with internal teams and external partners to achieve recruitment goals.
Flexible hours to accommodate events and campaigns.
Supplemental Roles
Recruitment Coordinator – 3L2-S1
Summary: The Recruitment Coordinator supports the Director of Membership Recruitment by managing campaign logistics, preparing materials, and coordinating events.
Key Tasks:
Assist in the creation and distribution of recruitment materials.
Coordinate schedules and logistics for outreach campaigns and events.
Track recruitment metrics and compile data for reports.
Skills and Qualifications:
Strong organizational and communication skills.
Familiarity with CRM tools or a willingness to learn.
Experience in administrative or recruitment support roles is preferred.
Performance Metrics:
Timeliness and quality of campaign preparation and execution.
Contribution to achieving recruitment goals.
Feedback from the Director and team members.
Advancement Path:
Promotion to Membership Outreach Specialist or Recruitment Manager.
Opportunities to specialize in campaign management or data analytics.
Work Environment:
Office-based with occasional travel to support events and campaigns.
Additional Information
The Director of Membership Recruitment ensures that Built By DAO attracts and retains a diverse and engaged membership base through innovative campaigns and strategic outreach. The Recruitment Coordinator provides essential support, fostering the success of recruitment initiatives and creating opportunities for professional growth in membership operations.
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